ALM Media has published a white paper written by The McCormick Group’s Steve Nelson and Cassie Battle, entitled “Building a Legal Marketing Team”.
Among the subjects covered in the white paper are:
- The explosion of marketing and business development functions
- The significance of practice group management
- The increasing importance of human resources
- The initial evaluation of candidates and their resumes
- Developing an efficient search and interview process
A sample organizational chart is also included. For more information and to download the white paper, click here. You can contact Steve Nelson at snelson@tmg-dc.com
Subscribers to the TMG’s Take mailing list are granted early access to exclusive TMG’s Take thinkpieces and legal announcements. To subscribe to the mailing list, contact Steve Nelson at snelson@tmg-dc.com
